Having been rocked by one damaging revelation of misbehavior after another, Wall Street is in a state of crisis. Investors are disgusted by the misdeeds of a few and suspicious of the industry at large, and every firm finds its integrity open to question. But imagine what could happen if Wall Street firm looked back to a simpler time when a handshake was enough to seal a deal, and right and wrong were as clear as black and white. In words and images, Cowboy Ethics explores the life and code of the working cowboy as a source of inspiration pointing the industry to a way out of its troubles.
Photos by David Stoecklein